Social Analytics
Insights
Observations found in your data, each labelled as measured, calculated, interpretation or needs more data. No causes are invented.
Watch the tutorial· 32 seconds, voice-over and captions
Transcript
- Insights lists what stands out in your data.
- Pick the metric to focus on, and the dates.
- Here, the last 90 days.
- Measured insights come straight from the data, like the top post.
- Calculated ones are worked out from it, like the biggest change between periods.
- Interpretations are careful readings, and small groups are flagged as hints.
- Needs more data marks findings based on too few posts to trust.
- Insights never claim why something happened, and never predict the future.
How to use Insights
Lists observations found in your data, each marked as measured, calculated, interpretation, or needs more data. No causes are invented.
- Choose the dataset, dates and the metric to focus on.
- Read each insight with its label: measured (straight from the data), calculated (worked out from it), interpretation (a careful reading), or needs more data.
- Small groups are flagged so one unusual post doesn't look like a pattern.
Loading your saved data…