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BenchCove

Multi-Platform Social Media Analytics & Report Builder

Import the analytics you export from Instagram, YouTube, TikTok, Facebook, X, Twitch and more, then compare periods, find top content and build reports. Files stay in your browser.

First time here?

  1. Download your analytics from the platform (each platform below says where).
  2. Import the file and check how its columns are read.
  3. Explore the dashboard, comparisons and top content, then build a report.

Fully supported today: Instagram, YouTube, TikTok, Facebook, X (Twitter), Twitch. Other platforms are partly supported or use a simple CSV template; each one says which.

Your data

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Watch the tutorial· 66 seconds, voice-over and captions
Recorded in this workbench, with a computer-generated voice-over. Captions are on; the transcript is below.
Transcript
  1. This is the Social Analytics Workbench. It turns the analytics files you download from your platforms into clear numbers and reports.
  2. It works with your own exports. It never connects to your accounts, and it never asks for a password.
  3. Each platform shows how well its export is supported, from fully supported to import format required.
  4. Open a platform to see which file to download, which metrics BenchCove reads, and any limits.
  5. Platforms without a standard export have a simple CSV template you can fill in.
  6. The tools are here: import, dashboard, period comparison, top content and engagement.
  7. Then content breakdown, cross-platform comparison, insights, and the report builder.
  8. Your files are read in this browser. Nothing is uploaded, and nothing is shared.
  9. If you don't have a file yet, load the samples. They're made-up data, and always labelled as samples.
  10. Your datasets appear here. Open one to start, or delete it at any time.
  11. Start with Import and Map, or open a sample dataset and explore the tools.

How the Social Analytics Workbench works

Bring in the analytics files your platforms let you download, and turn them into dashboards, comparisons, rankings and reports. Everything happens in your browser.

  1. Check your platform below: its status says how well its export is supported, and how to download it.
  2. Open Import & Map, choose the file, and check how each column is read.
  3. Use the tools: dashboard, period comparison, top content, engagement, breakdowns, cross-platform comparison and insights.
  4. Build a report and save it as PDF or download its tables as CSV.
  5. No file yet? Try a sample: made-up data, clearly labelled, so you can see every tool working.

Tools

Platforms

Support is based on each platform's analytics export. Platforms don't publish their export formats and rename columns from time to time, so you always check the column mapping when importing.

Core platforms

  • Instagram

    Fully supported

    Posts, Reels and stories from a professional account's content export.

    Metrics, formats and export steps

    Reads: Views, Accounts reached, Impressions, Likes, Comments, Shares, Saves, Follows, Profile activity.

    Formats: CSV (.csv), Excel (.xlsx).

    1. Open Meta Business Suite (business.facebook.com) and choose your Instagram account.
    2. Go to Insights, then Content (the wording may differ).
    3. Choose the date range (Meta has limited exports to about 3 months at a time) and the content you want.
    4. Use Export data and choose CSV. Import that file here.
    • Meta exports cover a limited date range at a time; combine several exports for longer periods.
    • Story metrics expire on Instagram after a while and may be missing from later exports.
    Import a Instagram file

  • YouTube

    Fully supported

    Videos, Shorts and lives from a YouTube Studio Analytics export.

    Metrics, formats and export steps

    Reads: Views, Watch time (hours), Average view duration, Impressions (thumbnail), Impressions click-through rate, Subscribers gained, Subscribers lost, Subscribers (net), Likes, Comments, Shares.

    Formats: CSV (.csv), Excel (.xlsx).

    1. Open YouTube Studio, then Analytics, then Advanced mode (or See more).
    2. Choose Content (or Videos, Shorts, Live) and the date range.
    3. Use the export button (arrow) and choose Comma-separated values (.csv). The download is a .zip: open it and import “Table data.csv”.
    • YouTube Studio puts a “Total” row at the top of exports; it is detected and left out so nothing is counted twice.
    • Content type (Short or video) is only known if the export or your mapping includes it; length is not used to guess it.
    Import a YouTube file

  • TikTok

    Fully supported

    Daily overview, follower and per-video data from TikTok Analytics downloads.

    Metrics, formats and export steps

    Reads: Video views, Profile views, Likes, Comments, Shares, Favorites, Follower change, New followers.

    Formats: CSV (.csv), Excel (.xlsx).

    1. Open TikTok Studio (or Analytics) on a computer.
    2. Choose Overview or Content and the date range. TikTok keeps about 60 days of analytics, so export regularly.
    3. Use Download data and choose CSV or XLSX. The overview, followers and content files can each be imported.
    • TikTok keeps roughly the last 60 days; older days can't be exported later.
    • The overview file has daily totals, not per-video rows; top-content ranking needs the content file.
    Import a TikTok file

  • Facebook

    Fully supported

    Page posts and videos from a Meta Business Suite content export.

    Metrics, formats and export steps

    Reads: Reach, Views, Impressions, Reactions, Comments, Shares, Reactions, comments and shares, Total clicks, Link clicks, Follows.

    Formats: CSV (.csv), Excel (.xlsx).

    1. Open Meta Business Suite (business.facebook.com) and choose your Facebook Page.
    2. Go to Insights, then Content (the wording may differ).
    3. Choose the date range (Meta has limited exports to about 3 months at a time) and the content you want.
    4. Use Export data and choose CSV. Import that file here.
    • Meta exports cover a limited date range at a time; combine several exports for longer periods.
    Import a Facebook file

  • X (Twitter)

    Fully supported

    Post-level analytics from the X account analytics export (and older tweet activity files).

    Metrics, formats and export steps

    Reads: Impressions, Likes, Replies, Reposts, Bookmarks, Shares, Engagements, Engagement rate (X), Profile visits, Link clicks, New follows.

    Formats: CSV (.csv), Excel (.xlsx).

    1. On x.com open Analytics (Premium accounts) or your account analytics page.
    2. Choose the date range and the posts (content) view.
    3. Use Export data. Import the CSV here; older “tweet activity” files work too.
    • X has changed its export's columns several times; check the mapping on import.
    Import a X (Twitter) file

  • Twitch

    Fully supported

    Daily or per-stream channel statistics from the Creator Dashboard export.

    Metrics, formats and export steps

    Reads: Average viewers, Max viewers, Unique viewers, Live views, Minutes watched, Minutes streamed, Chat messages, Chatters, Follows, Subscriptions.

    Formats: CSV (.csv), Excel (.xlsx).

    1. Open the Twitch Creator Dashboard, then Insights (or Analytics), then Channel analytics.
    2. Choose the date range.
    3. Use Export data (CSV) and import the file here.
    • Twitch has no official analytics API for these statistics; the dashboard export is the source.
    Import a Twitch file

Community and professional

  • Reddit

    Import format required

    Post performance you record from Reddit's post insights.

    Metrics, formats and export steps

    Reads: Views, Upvotes, Comments, Shares.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Reddit shows post insights on each post but has no general analytics export.
    2. Download BenchCove's Reddit template, copy each post's numbers into it, and import it.
    • No standard export: numbers are entered by you, so check them carefully.
    Import a Reddit file

  • LinkedIn

    Partially supported

    Page or profile post analytics from LinkedIn's content export.

    Metrics, formats and export steps

    Reads: Impressions, Clicks, Click-through rate, Reactions, Comments, Reposts, Follows, Engagement rate (LinkedIn).

    Formats: Excel (.xlsx), CSV (.csv).

    1. On a LinkedIn Page: Analytics, then Content, then Export. On a profile: Analytics on your posts, then Export.
    2. LinkedIn usually downloads an Excel file. If it is an old .xls file, open it and save it as .xlsx or CSV first.
    3. If the file has a description row above the column names, delete that row before importing.
    • Old .xls files must be saved as .xlsx or CSV first.
    • Extra description rows above the header must be removed before import.
    Import a LinkedIn file

  • Pinterest

    Partially supported

    Pin and account metrics from Pinterest Analytics exports.

    Metrics, formats and export steps

    Reads: Impressions, Engagements, Pin clicks, Outbound clicks, Saves.

    Formats: CSV (.csv), Excel (.xlsx).

    1. On a Pinterest business account open Analytics, then Overview.
    2. Choose the date range and use Export (CSV).
    3. Daily account totals and top Pins can both be imported.
    • Export layouts differ between the overview and top-Pins views; check the mapping.
    Import a Pinterest file

  • Snapchat

    Import format required

    Story and Spotlight numbers you record from Snapchat Insights.

    Metrics, formats and export steps

    Reads: Views, Unique viewers, Shares, Subscribers gained.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Snapchat shows Insights in the app but has no analytics file export for creators.
    2. Download BenchCove's Snapchat template, copy the numbers you see in Insights into it, and import it.
    • No file export: numbers are entered by you.
    Import a Snapchat file

  • Threads

    Import format required

    Post numbers you record from Threads insights.

    Metrics, formats and export steps

    Reads: Views, Likes, Replies, Reposts, Quotes, Followers gained.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Threads shows insights in the app; we couldn't confirm a standard file export.
    2. Download BenchCove's Threads template, fill it in, and import it.
    • No standard export confirmed: numbers are entered by you.
    Import a Threads file

  • Discord

    Import format required

    Server activity you record from Server Insights or your own logs.

    Metrics, formats and export steps

    Reads: New members, Members left, Messages, Active members (chatting).

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Server Insights is available to some community servers; exports, where offered, vary.
    2. Download BenchCove's Discord template, fill in daily numbers, and import it.
    • Engagement rates are not calculated: Discord has no per-post views to divide by.
    Import a Discord file

More creator and publishing platforms

  • Kick

    Import format required

    Stream statistics you record from the Kick creator dashboard.

    Metrics, formats and export steps

    Reads: Average viewers, Peak viewers, Minutes streamed, New followers, New subscriptions, Chat messages.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. We couldn't confirm a Kick analytics file export.
    2. Download BenchCove's Kick template, fill in each stream, and import it.
    • No standard export confirmed: numbers are entered by you.
    Import a Kick file

  • Rumble

    Import format required

    Video numbers you record from Rumble's dashboard.

    Metrics, formats and export steps

    Reads: Views, Rumbles (likes), Comments, Followers gained.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. We couldn't confirm a Rumble analytics file export.
    2. Download BenchCove's Rumble template, fill it in, and import it.
    • No standard export confirmed: numbers are entered by you.
    Import a Rumble file

  • Bluesky

    Import format required

    Post numbers you record from Bluesky.

    Metrics, formats and export steps

    Reads: Likes, Reposts, Replies, Quotes.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Bluesky has no built-in analytics export.
    2. Download BenchCove's Bluesky template, fill it in, and import it.
    • Bluesky shows no view counts, so engagement rates can't be calculated.
    Import a Bluesky file

  • Tumblr

    Import format required

    Post notes you record from Tumblr.

    Metrics, formats and export steps

    Reads: Notes, Likes, Reblogs, Replies.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. We couldn't confirm a Tumblr analytics file export.
    2. Download BenchCove's Tumblr template, fill it in, and import it.
    • Tumblr shows no view counts, so engagement rates can't be calculated.
    Import a Tumblr file

  • Medium

    Import format required

    Story statistics you record from Medium's stats page.

    Metrics, formats and export steps

    Reads: Views, Reads, Claps, Responses, Followers gained.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Medium shows stats per story but we couldn't confirm a file export.
    2. Download BenchCove's Medium template, fill it in, and import it.
    • No standard export confirmed: numbers are entered by you.
    Import a Medium file

  • Substack

    Import format required

    Newsletter post numbers from Substack's stats, entered into the template.

    Metrics, formats and export steps

    Reads: Opens, Open rate, Views, Likes, Comments, Restacks and shares, New subscribers.

    Formats: CSV (.csv) using the template, Excel (.xlsx) using the template.

    1. Substack shows stats for each post; exports of post stats, where available, vary.
    2. Download BenchCove's Substack template, fill it in (or paste a stats export into it), and import it.
    • Open counts are approximate because many email apps block or pre-load images.
    Import a Substack file

How this workbench treats your data

  • Your files stay with you

    Exports are read in this browser and saved only here. Nothing is uploaded, and no account is connected.

  • Every number shows its working

    Each total says how it was combined; each rate shows its formula and what was left out.

  • No mixing of measures

    Views, reach, impressions, viewers and followers stay separate, each under its platform's own name.

  • Not affiliated

    Platform names and logos only show where a file comes from. BenchCove isn't affiliated with or endorsed by any platform.