Social Analytics
Cross-Platform Comparison
Put several platforms side by side. Each keeps its own metric names and definitions; different measures are never added together or ranked.
Watch the tutorial· 33 seconds, voice-over and captions
Transcript
- Cross-Platform Comparison puts your platforms side by side.
- Tick the datasets to compare, like Instagram, YouTube, Facebook and Twitch.
- You can limit them to the dates they all share.
- Each platform keeps its own metric names. Views, reach and impressions are never mixed.
- A dagger marks metrics that platforms count differently.
- Posting frequency, and each platform's own engagement rate, are shown with their formulas.
- Nothing is added up across platforms, and no platform is ranked as better.
How to use Cross-Platform Comparison
Puts datasets from several platforms side by side, each with its own metric names and definitions, without adding or ranking different measures.
- Tick two or more datasets from different platforms.
- Choose a shared date range if you want the same dates for all.
- Read each platform's numbers under its own labels. A † marks metrics that the platforms define differently.
- Posting frequency and each platform's engagement rate are shown with their own formulas.
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