Social media analytics and reports from the files you already have

What's included

• Import & Map

  Bring in a platform's analytics export, check how each column is read, and fix problems before analysing.

• Performance Dashboard

  Key numbers, trends over time and the latest change, for the dates you choose.

• Period Comparison

  Compare two periods, or two exports, metric by metric with absolute and percentage changes.

• Top Content

  Rank posts, videos or streams by any metric, filter them, and export the ranking.

• Engagement Analyzer

  Engagement rates with the formula shown: what is counted, what it is divided by, and what was left out.

• Content Breakdown

  Results by content type, day of the week, month or video length, from the fields in your data.

• Cross-Platform Comparison

  Put several platforms side by side with each one's own metric names, without mixing measures.

• Insights

  Observations found in your data, each marked as measured, calculated or interpretation.

• Report Builder

  Choose sections, preview the report, then save it as PDF or download the tables as CSV.

How it works

1. Step 1

   Export

   Download your analytics from Instagram or Facebook (Meta Business Suite), YouTube Studio, TikTok, X, Twitch, LinkedIn or Pinterest. Each platform's page says where to find the export.

2. Step 2

   Import and check

   Drop in the CSV or Excel file. Columns are matched to metrics for that platform and shown to you; fix any that are wrong. Unreadable dates or numbers, empty values and duplicates are listed with row numbers.

3. Step 3

   Analyse

   See key numbers and trends, compare two periods, rank your posts and videos, break results down by content type, day or length, and compare platforms without mixing views, reach and impressions.

4. Step 4

   Report

   Choose the sections, check the preview, and save the report as PDF or HTML, or download its tables as CSV.

What people use it for

• Monthly report for a client

  Turn a month of Instagram, Facebook and LinkedIn exports into one report with the method and definitions included.

• Which videos worked

  Rank YouTube videos and Shorts by views, watch time or click-through rate, and compare this month with last month.

• Stream review

  See average and peak viewers, chat activity and follows from a Twitch export, day by day.

• Cross-platform overview

  Put several platforms side by side, each with its own metric names, to see where your content is posted and how each performs.

Good to know

• It works from exported files; it doesn't connect to your accounts or fetch data automatically.
• Platforms don't publish their export formats and rename columns, so check the column mapping on every import.
• Fully supported: Instagram, YouTube, TikTok, Facebook, X and Twitch. LinkedIn and Pinterest are partly supported; other platforms use a CSV template you fill in.
• Insights describe your data; they don't explain causes or predict future results.

Questions